for health
Creating world-class
brands for health
The ability to deliver transformational and lasting brand impact
Tailored solutions
Consulting
Brand strategy, differentiation and purpose, based on unique insights and experience of the needs and opportunities of healthcare markets
Design
Brand identity, tone of voice, key messages and storytelling – creating the emotional and functional pillars that drive brand value
Activation
Brand book, core asset development and training to ensure consistent roll-out and maximum ROI
Tailored solutions
Consulting
Brand strategy, differentiation and purpose, based on unique insights and experience of the needs and opportunities of healthcare markets
Design
Brand identity, tone of voice, key messages and storytelling – creating the emotional and functional pillars that drive brand value
Activation
Brand book, core asset development and training to ensure consistent roll-out and maximum ROI
Our approach
01 Discovery
01
Onboarding and planning
The start of our partnership - clarifying goals, aligning teams and setting clear timelines.
02
Strategic analysis
Delving into who you are to uncover insights and experiences that help shape a clear foundation for your brand strategy.
03
Brand workshop
An interactive session where we work together to define your brand’s purpose, personality and positioning.
04
Brand audit
A comprehensive review of your current brand presence, evaluating strengths, weaknesses and opportunities.
05
Research
Gathering and analysis of qualitative and quantitative insights about your audience, the broader market and your sector to inform evidence-based decisions.
02 Strategy
01
Brand architecture
A definition for how your services and sub-brands connect, including naming rules and hierarchy guidance to ensure a clear, consistent and scalable brand system.
02
Brand blueprint
A strategic foundation that defines your brand’s essence, archetype, vision, values and key messages. It establishes the emotional and practical aspects of your brand.
03
Validation
Testing your brand direction with internal stakeholders and external audiences to ensure clarity, credibility and relevance before further development.
03 Creation
01
Naming
Exploration and refinement of name options including research, availability checks and initial validation. Through a focused and structured process, we will develop distinctive memorable names that align with your brand’s positioning and values and resonate with your audience.
02
Brand expression
Development of your visual identity, tone of voice and brand storytelling. Our approach ensures consistency and emotional impact, creating a brand experience that feels authentic and aligned with your purpose, whether evolving an existing identity or building one from the ground up.
03
Validation
Testing the visual identity and creative outputs with internal and external audiences to confirm appeal and effectiveness before launch.
04 Activation
01
Brand essentials
Development of practical brand guidelines, from concise playbooks to comprehensive brand manuals, supported by project management to ensure smooth adoption across your organisation.
— Brand story for internal and external
audiences
— Brand guidelines
— Core asset pack, including logos,
imagery and optional motion graphics
or animations
02
Brand implementation
Design and production of the key assets needed to launch your brand with confidence, from brochures and social media templates to stationery, signage, merchandise and websites.
Every touchpoint is designed to ensure quality and consistency across digital and physical channels, enabling your teams to communicate the brand clearly and confidently from day one.
03
Brand embedding + governance
Practical workshops, governance and ongoing consultancy to help embed your brand across the organisation and support consistent implementation.
Our focus goes beyond brand awareness to brand behaviour, helping employees understand how their everyday decisions, actions and interactions bring the brand promise to life.
— Brand embedding programme
— Employee workshops and training
— Brand governance and implementation
support
— Campaigns and tools to reinforce brand
behaviours
Relevance
Shared values, relatable stories, social context and a meaningful purpose that aligns with individuals. They’re the building blocks of brand connections.
Accessibility
Brands should have no boundaries and be accessible to all. In health that means unravelling complexity, being clear about how you can help and making it easy to engage.
Trust
To be authentic a health brand must deliver what it promises, consistently, honestly and with empathy. In the end, it's about patients.
